Our success is not simply due to developing the right products. Its a unique combination of innovation and determination, the essence of which can be found in the Five Principles that shape our business. These guide every aspect of what we do and enable us to develop long-term mutually beneficial relationships with all our business partners.

Quality

The consumer is our boss, quality is our work and value for money is our goal. Quality was and still is the foundation of our success. Today, our goal is quality in everything we set out to achieve, the products we make, the services we provide and the people who make up the Mars Drinks team.

Responsibility

As individuals, we demand total responsibility from ourselves; as associates we support the responsibilities of others. Respect for the individual is at the heart of the responsibility principle. At Mars Drinks we encourage associates to accept personal responsibilities so that all associates can achieve their full potential.

Mutuality

A mutual benefit is a shared benefit; a shared benefit will endure. Mutuality describes the standard to which everyone at Mars Drinks aspires in all our business relationships.

Efficiency 

We use resources to the full, waste nothing and do only what we can do best. Our efficiency lets us operate with fewer resources than other companies our size. We achieve this by stringent resource selection and only doing the things we do best.

Freedom

We need freedom to shape our future; we need profit to remain free. Mars is one of the world's largest food businesses, and - almost uniquely today - is still a family owned company. Private ownership has been a deliberate choice and has allowed Mars to retain its freedom.