At Mars Drinks we have been working with the Rainforest Alliance to source coffee beans from certified farmers for our FLAVIA coffees. To be able to certify our coffees, at least 30% of the beans need to be sourced from these farms.
FLAVIA Colombia, Rich Roast and Smooth Roast fresh-ground coffees all qualify and will now have the Rainforest Alliance Certified™ seal of approval printed on the FLAVIA filterpacks.
For every FLAVIA Colombia, Rich Roast or Smooth Roast coffee you drink, you are helping sustain a good income and living for Rainforest Alliance Certified™ farms and their families.
Mars Drinks plan to source 30% of its drinks from certified sustainable sources by 2010. We are also involved in a range of activities to help others in the developing world, which you can read more about on our Brighter Tomorrow at Origin scheme page.