Mars Drinks Introduces New ALTERRA® Donut Shop Dark Coffee. Expanded Single-Serve Drinks Selection Provides More Choices for the Office
Mars Drinks Introduces New ALTERRA® Donut Shop Dark Coffee Expanded Single-Serve Drinks Selection Provides More Choices for the Office. Company Expands Single-Serve Drinks Selection.
Philadelphia, PA (November 2, 2015) - Mars Drinks – a 100% workplace dedicated division of Mars, Incorporated - today announced the launch of ALTERRA® Donut Shop Dark coffee, the latest addition to the company’s workplace beverage solution, which includes a wide portfolio of single-serve drinks and brewers for the office.
ALTERRA Donut Shop Dark coffee offers a rich, dark twist on the traditional ALTERRA Donut Shop blend—providing a more complex taste profile. The darker blend uncovers apricot flavors with undertones of caramel and a rich, chocolatey finish. ALTERRA Donut Shop Dark coffee is freshly-roasted, ground and packaged for optimal freshness by Mars Drinks in the company’s global headquarters.
“Mars Drinks helps bring people together in the workplace by offering a wide range of products that appeal to a variety of taste preferences,” David Flochel, General Manager, Mars Drinks North America said. “This bold new take on a longstanding office favorite gives people at work one more reason to grab a cup of coffee and connect.”
ALTERRA Donut Shop Dark coffee can be brewed using any of Mars Drinks’ single-serve FLAVIA® brewers, which craft perfect coffees, teas, hot chocolates, cappuccinos and mochas at the press of a button.
For more information, or to request a free trial of the Mars Drinks’ system interested parties can call 1-877-273-5812 or visit marsdrinks.com. Current customers can order ALTERRA Donut Shop Dark coffee for FLAVIA brewers through existing distributor relationships, or directly from Mars Drinks at myflavia.com.
ABOUT MARS DRINKS
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, Mars Drinks creates more than 1 billion great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars, Incorporated is proud to have been ranked 85th in the FORTUNE 100 Best Companies to Work For® list, compiled by the Great Place to Work® Institute, for the third consecutive year.
MARS DRINKS CONTACT:
Jodie Magee, Global Manager, Integrated Marketing Communications