MARS DRINKS Partners with Starbucks to Further Expand on Taste and Choice
Philadelphia, PA (July 21, 2016) – At MARS DRINKS, we bring people at work together to connect, collaborate and get things done. On July 21, 2016 MARS DRINKS announced another great reason for workers to meet at the brewer with the introduction of Starbucks premium arabica coffee to the MARS DRINKS portfolio.
Beginning this fall, Starbucks high-quality, premium arabica coffee will be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada. MARS DRINKS’ customers can enjoy three varieties of Starbucks coffee including smooth Pike Place® Roast, roasty and sweet Caffè Verona® Blend, and lightly roasted Veranda Blend®. Tazo teas are also planned to join the line up in the future.
Starbucks shares many of the same goals as MARS DRINKS including a commitment to offering high-quality, ethically sourced and responsibly produced products. Our own research has demonstrated how Starbucks coffee retail stores have become an extension of the modern workplace, making their coffees a great fit for MARS DRINKS’ 100% workplace focused solutions.
“We’re excited to be able to help more people at work make the most of their work day by bringing premium Starbucks coffee to our customers” said Xavier Unkovic, Global President, MARS DRINKS. “Our portfolio is driven by our customers' changing needs. Introducing this global brand to our portfolio provides our customers with even greater choice in their work day alongside the reliability and workplace expertise that MARS DRINKS is known for.”
MARS DRINKS will package the coffee in our LEED Gold Certified factory in West Chester, Pennsylvania and distribute the coffee in our Freshpacks which are recyclable through our Recycle your Freshpacks program.
“We’re proud to introduce Starbucks into the MARS DRINKS portfolio,” said Bobby Chacko, Regional President and General Manager, MARS DRINKS North America. “Through our work café experience, MARS DRINKS brings people together to connect, collaborate and get things done. Starbucks further expands the taste and choice we deliver to workplaces throughout the U.S. and Canada.”
The introduction of Starbucks Pike Place® Roast, Caffè Verona® Blend, and lightly roasted Veranda Blend® coffees to the portfolio is part of MARS DRINKS’ ongoing drinks innovation strategy that delivers taste and choice through a broad variety of both licensed and owned brands.
ABOUT MARS DRINKS
MARS DRINKS creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, MARS DRINKS supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated MARS DRINKS focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 MARS DRINKS introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 MARS DRINKS pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, MARS DRINKS creates more than 1 billion great tasting moments at work!
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars, Incorporated is proud to have been ranked 85th in the FORTUNE 100 Best Companies to Work For® list, compiled by the Great Place to Work® Institute, for the third consecutive year.
MARS DRINKS CONTACT:
Global Director, Customer Experience and Integrated Marketing Communications
Shani St. John
Porter Novelli, Media Contact