New MARS DRINKS, LinkedIn Study Finds Half of Workers Would Not Recommend Their Company to Job Seekers
Survey of LinkedIn Users Researched Key Factors That Create Vibrant, Thriving Workplaces
Philadelphia, PA (April 6, 2016) – Be forewarned employers: about half of your workers wouldn’t recommend your organization to a friend or family member searching for a job. That’s according to new research from MARS DRINKS™ - a division of Mars, Incorporated – and LinkedIn. The Workforce Voice Powered by LinkedIn surveyed 1,015 LinkedIn users and sought insights into how organizations attract, engage, motivate as well as retain workers and build the kind of workplace that employees promote.
The research used the “employee Net Promoter Score®” – typically a measure of consumer loyalty – to assess employee satisfaction by asking respondents on an 11 point scale of 0-10: “how likely is it you would recommend your company as a place to work?” About 49 percent of LinkedIn users surveyed considered “promoters” answering with a 9 or 10, but 19 percent were “detractors” scoring 6 or below. The remaining respondents were ambivalent about their workplaces.
Last year, Mars Drinks introduced Workplace Vitality™, a new concept in measuring an organization’s performance across four pillars:
- Collaboration – Essential teamwork – working together as a team to achieve common goals;
- Engagement – Emotional commitment to the company and its goals evidenced by work effort;
- Well-Being – Health, happiness and fulfillment with work-life; and,
- Productivity – The amount of work produced on time and to specification
“We know that to reach our full potential, we must create work environments where people have a sense of empowerment and belonging. We call this kind of place – where collaboration, engagement, well-being and productivity meet – Workplace Vitality.” said Dr. Tracy Brower, global vice president of Workplace Vitality, Mars Drinks. “However, our newest research, the Workforce Voice Powered by LinkedIn, shows that barely 50 percent of the people at work feel their current employers are doing a good job of fostering Workplace Vitality.”
In fact, study respondents felt more engaged with their organizations when they believed:
- Their jobs provided them with the opportunity for continual learning;
- They could make a positive impact through their jobs;
- The work they do is important to them; and,
- Their jobs are challenging.
The Workforce Voice Powered by LinkedIn is the latest in Mars Drinks’ continuing and comprehensive look at what makes workplaces and people thrive. The company is investigating the role of drinks in the workplace to facilitate more opportunities for people to connect and recharge throughout the day. “We know from our earlier research that 80 percent of people agree coffee is important to well-being at work, but this research has given us even deeper understanding into how beverages enhance the work environment”, said Bobby Chacko, chief marketing officer at Mars Drinks.
For example, the research showed that beverages also have an important role to play in creating Workplace Vitality. About half of survey respondents agreed that beverages at work can give a boost to productivity, well-being, collaboration and engagement. This was particularly true for workers who are actively looking for a new position. They especially value beverages and the contribution that drinks make to the workplace experience.
“Findings from this survey have unlocked new insights that will enable organizations across the globe to find new ways to harness untapped potential in their people by providing them with inspiring places to work,” said Mars Drinks CEO Xavier Unkovic. “We are pleased to share the findings from this recent collaboration with LinkedIn and support businesses across the globe in creating great work environments for their people.
More information about The Workforce Voice Powered by LinkedIn is available on the Mars Drinks website. In addition, a new Workplace Vitality Diagnostic Survey will launch April 7, 2016, at the Great Place to Work® conference in San Diego, as part of the company’s ongoing efforts to share insights from Mars Drinks Workplace Vitality research and support the business goals of their customers.
To learn more about Mars Drinks and its portfolio of workplace designed technology and products, and to take the Diagnostic Survey, visit www.marsdrinks.com.
ABOUT MARS DRINKS
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, Mars Drinks creates more than 1 billion great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars, Incorporated is proud to have been ranked 85th in the FORTUNE 100 Best Companies to Work For® list, compiled by the Great Place to Work® Institute, for the third consecutive year.
ABOUT THE WORKFORCE VOICE POWERED BY LINKEDIN
The study conducted by Mars Drinks in collaboration with LinkedIn examined responses from 1,015 of the LinkedIn site’s users, fielded in December 2015. Respondents represented large companies (1000+ employees), from a mix of industry types (Financial services, legal services, healthcare, social work, consulting, utilities); a variety of job functions (human resources, real estate managers, facility managers, purchasing, architecture and design); and worker types (Executives, mid-level influencers, and associates).
® Net Promoter Score is a registered trademark of Fred Reichheld, Bain & Company, and Satmetrix.
MARS DRINKS CONTACT:
Jodie Magee, Global Manager, Integrated Marketing Communications
Kayla Reed, Porter Novelli